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5% Own Smart Appliances, 18% Plan To Buy One

The 360 View Update: Consumer Demand for Connected Major Appliances by Parks Associates found that fewer than 5% of U.S. households currently own a smart appliance and less than a quarter (18%) of consumers plan to buy one within the next year.

Smart appliances include refrigerators, ovens, dishwashers and washing and drying machines that can be remotely controlled and monitored through an internet connection.

High cost and availability are among the factors affecting adoption. Brands need to more clearly address consumer pain-points in order to grow the industry, according to Parks Associates analyst Eddie Accomando.

From the article "5% Own Smart Appliances, 18% Plan To Buy One" by Chase Martin.

Previously In The News

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For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

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Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...

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