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5 Reasons Why a New Apple TV Will Launch This Fall (AAPL)

Apple slashed the Apple TV price to $69 in an attempt to retain market share, but the ancient Apple TV hardware was hardly competitive.

Parks Associates released a report showing that in 2014, Apple TV had dropped to fourth place at 17% of streaming devices sold in the U.S., behind Roku, Google and Amazon.

That same Parks Associates report points out that streaming media device ownership in U.S. households with a broadband connection is in the range of 20%.

In other words, the market for these devices is far from saturated. Apple is unlikely to ignore the opportunity, especially when it also has a good shot at convincing those among the 20% who already own an Apple TV to upgrade to a next-generation device.

From the article "5 Reasons Why a New Apple TV Will Launch This Fall (AAPL)" by Brad Moon.

Previously In The News

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...

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