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In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

pay TV

OTT

streaming

digital content

churn

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Smart Technology for a superior customer experience

60% Consumers Trust Self-Monitored Home Security, Survey by Parks Associates Reveals

Cable and wireless lobbyists clash over the future of FWA

Hulu, Disney+ cracking down on password sharing after Netflix success: Will more streaming services follow?

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