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63% In U.S. Say They Are Not Aware Of Virtual Reality

December 28, 2016

A study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR.

Younger generations appear to be more familiar with virtual reality, with twice as many Millennials saying they are interested in purchasing a VR headset by the end of this year. Within that age range, 12% of males said they intend to purchase a VR headset and 5% of females said the same, according to Parks.

From the article "63% In U.S. Say They Are Not Aware Of Virtual Reality" by Chase Martin.

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About Parks Associates

63% In U.S. Say They Are Not Aware Of Virtual Reality

Previously In The News

Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming

Roku wants to grow to 100 million active user accounts in next 18 months

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Samsung Leads in U.S. Smart TV Ownership

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