Register

I agree with the Privacy Policy

In The News

A Comeback For TV Antennas S

January 27, 2017

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks Associates.

“That’s a significant increase and a steady trend upward,” said Parks Associates, which tracks trends in TV viewing. “There is a bit of a renaissance for the antenna. For many years, the trend in the U.S. was in the rise of pay TV as a primary entertainment option for consumers. But, if you look worldwide, over-the-air broadcasts are by far the dominate way people watch TV channels.”

From the article "A Comeback For TV Antennas S" by Jennifer Van Grove.

Previously In The News

Streaming TV news: Apple, Amazon and Google can't decide if they're friends or foes

At last tally, Apple ranked fourth behind Roku, Amazon and Google in terms of streaming media player market share in the U.S., according to Park Associates. In other Apple TV news, SiriumXM just re...

Alexa for Business?

In the home, Parks Associates estimates that nearly 50 percent of U.S. broadband households use a personal assistant through an application or dedicated device. And currently 10 percent of U.S. broadb...

Smart Products and Insurance Use Cases: Understanding the Consumer Perspective

Recently, Parks Associates tested consumer interest in smart home devices that can detect potential damage or loss due to water, fire, and theft and then notify the homeowners and/or take automated st...

5 Predictions for CE Retail in 2018

So, given all of this then, how can we predict such strong performance for a category that doesn’t have the best track record? Consider this: According to Parks Associates, more tan 100 million U.S. h...

‹
1
2
...
522
523
524
525
526
527
528
...
643
644
›