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In The News

A Mini Trend For Short Shorts

March 19, 2014

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NBC News to be pumping up a mini-“Meet the Press” in its digital space is a mix-and-match marvel.

There is a daily millennial survey, and more to come in this space. Today’s bulletin is new research from Parks Associates that says that 37% of consumers 18 to 24 say online video is their most important video source, and that millennials, more than old viewers, are likely to use OTT video services. Data like that must inform NBC News, as it does Al Jazeera, which nightly does a newscast that heavily features Twitter interactions with its viewers. Quickly done.

From the article, "A Mini Trend For Short Shorts" by P.J. Bednarski.

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