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In The News

A Mini Trend For Short Shorts

March 19, 2014

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NBC News to be pumping up a mini-“Meet the Press” in its digital space is a mix-and-match marvel.

There is a daily millennial survey, and more to come in this space. Today’s bulletin is new research from Parks Associates that says that 37% of consumers 18 to 24 say online video is their most important video source, and that millennials, more than old viewers, are likely to use OTT video services. Data like that must inform NBC News, as it does Al Jazeera, which nightly does a newscast that heavily features Twitter interactions with its viewers. Quickly done.

From the article, "A Mini Trend For Short Shorts" by P.J. Bednarski.

Previously In The News

After Uber's stumble, is it Lyft and Sidecar's time to shine?

Parks Associates analyst Tejas Mehta agrees the bad press won't change much unless Lyft and Sidecar add more investors and find a new way to stand out. "Lyft has been competing with Uber on pri...

Roku still tops as sales of streaming-media players rise

Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report. During the first three quarters of 2014, 10 percent of US households with a...

Apple TV's YouTube app gets a rare overhaul

Meanwhile, over-the-top boxes like Apple TV are surging in popularity. Research group Parks Associates estimates sales of such streaming-media devices will top 57 million worldwide in 2018, nearly...

Uber homes in on safety initiatives amid concerns

While Uber is forging ahead with its initiatives, tangible safety improvements may take time, said Parks Associates research analyst Tejas Mehta. "Uber's new safety initiatives are an acknowled...

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