Providing market intelligence for more than 35 years

In The News

A Third Of Netflix Watchers In The US Don’t Pay For Netflix

Netflix, at least publicly, isn’t concerned about account sharing. CEO Reed Hastings called it “a positive thing” at the Consumer Electronics Show in January. Hastings argued that many of the “moochers”—most of whom are young people—go on to become paying subscribers once they get older and have money of their own to spend.

A recent report by Parks Associates estimated that the streaming video industry loses $500 million a year to mooching. Netflix declined to comment.

From the article "A Third Of Netflix Watchers In The US Don’t Pay For Netflix" by Adam Epstein.

Previously In The News

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...

Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production

“You shoot a local soccer game with a camera or use your cell to shoot video and then play it on 4K TV,” he said, adding that taking photos in 4K and running them as a slideshow on TV is another prime...

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...

Using Someone Else’s Netflix Password Is Likely to Get Harder

Password sharing costs companies a lot of money. U.S. streaming platforms lost an estimated $2.5 billion in revenue in 2019 because of password sharing, and that amount is expected to increase to $3.5...