Providing market intelligence for more than 35 years

In The News

AI and machine learning could goose home security and monitoring sector—report

Do-it-yourself security systems will cause some shifts in the residential security market as more than two million broadband homes will have a self-monitored system by year's end.

According to research by Parks Associates, 23% of the self-monitored systems are fee-based with an average cost this year of $9 per month while 22% also include home control. By 2024, the average monthly fees will slide down to $8.50 while 34% will have home control add-on services.
Home security systems seemed cutting edge when they were first introduced, but now the market is flooded with options that are available from the likes of ADT, AT&T, Ring, Comcast, and even chain hardware stores.

From the article "AI and machine learning could goose home security and monitoring sector—report " by Mike Robuck.

Previously In The News

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...