Providing market intelligence for more than 35 years

In The News

AI and smart homes: We may not notice the future

Security experts have always known that potential end users are not always ready for what is available to make their homes more secure. That dynamic often emerges from discomfort with what is new and unknown. Brad Russell, a research analyst at Parks Associates, based in Addison, Texas, describes that discomfort as “friction”—and he suggests that it has been around longer than we realize. Parks Associates is a market research company specializing in emerging consumer technology.

“New technology always comes with friction,” said Russell. From his perspective, however, the security industry has seen “a reduction in friction between technology and usage.”

The gap closes, he said, “If I can just call [my device] rather than use three or four buttons … now you’ve got the ‘wow and delight’ factor. It sounds cliché but it’s true—fun, easy, convenient.”

From the article "AI and smart homes: We may not notice the future" by Kenneth Z. Chutchian.
 

Previously In The News

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...