Register

I agree with the Privacy Policy

In The News

AI and smart homes: We may not notice the future

March 27, 2018

artificial intelligence

Security Systems News

Security experts have always known that potential end users are not always ready for what is available to make their homes more secure. That dynamic often emerges from discomfort with what is new and unknown. Brad Russell, a research analyst at Parks Associates, based in Addison, Texas, describes that discomfort as “friction”—and he suggests that it has been around longer than we realize. Parks Associates is a market research company specializing in emerging consumer technology.

“New technology always comes with friction,” said Russell. From his perspective, however, the security industry has seen “a reduction in friction between technology and usage.”

The gap closes, he said, “If I can just call [my device] rather than use three or four buttons … now you’ve got the ‘wow and delight’ factor. It sounds cliché but it’s true—fun, easy, convenient.”

From the article "AI and smart homes: We may not notice the future" by Kenneth Z. Chutchian.

Previously In The News

Walmart’s bid for Vizio would make it a different kind of company

“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates. She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private...

Matter Standard Revolutionizes Smart Home Interoperability: Challenges and Opportunities

According to Parks Associates' latest security dealer survey, familiarity with the Matter standard among dealers has increased to 24% in 2023, up from 16% in 2022. However, there's still a signifi...

The Sunday Brief: Fourth quarter earnings—out of favor

Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies. The news release summarizes their findings as fol...

2023 Trends and 2024 Predictions in the Professional Security and Lock Market

Research from Parks Associates has found both rising demand from residents and increased interest from property managers in smart access solutions. From the article, "2023 Trends and 2024 Predictio...

‹
1
2
...
34
35
36
37
38
39
40
...
714
715
›