Providing market intelligence for more than 35 years

In The News

AI: The Secret Weapon for FAST Channels Competing in a Crowded Market

According to research conducted by Parks Associates and SymphonyAI, almost 70% of content executives report that they evaluate data for each distribution service separately.

From the article, "AI: The Secret Weapon for FAST Channels Competing in a Crowded Market" by Marc Liebmann

Previously In The News

Study: Security System Households Are More Likely To Own A Networked Security Cam

While participating in the ISC West event at the Sands Expo and Convention Center in Las Vegas this week—one of the premiere events in the security industry—research firm Parks Associates released new...

Gaming Console Adoption In Steep Decline In U.S., Western Europe

Gaming console manufacturers know they face an uphill battle as the mobile gaming market continues to steal consumers’ attention. But a series of reports from Parks Associates shows just how much trou...

Comcast Xfinity Home And Amazon Talk IoT Strategy At CONNECTIONS Conference

Parks Associates held their CONNECTIONS conference this week with sessions and keynotes that examined the innovations, business models, and trends around the connected (or smart) home market. Among th...

Wireless Home Security Systems On The Rise, Parks Associates Says

Parks Associates released a study on Wednesday that found almost half of home security owners in the United States have a security system that connects wirelessly to sensors. In addition, nearly 50...