Providing market intelligence for more than 35 years

In The News

AI: The Secret Weapon for FAST Channels Competing in a Crowded Market

According to research conducted by Parks Associates and SymphonyAI, almost 70% of content executives report that they evaluate data for each distribution service separately.

From the article, "AI: The Secret Weapon for FAST Channels Competing in a Crowded Market" by Marc Liebmann

Previously In The News

OTT Subscriptions Up 12% In US Since 2014

Netflix, WWE Network, and Hulu have the highest Net Promoter Scores among major OTT video services in the US, according to Parks Associates. The international research firm notes that adoption of O...

35% Of US Broadband Homes Watch User-Generated Video

According to Parks Associates, three-fourths of US broadband households access this content at least once per month. The research comes from one of three recently released research deliverables by...

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...