Providing market intelligence for more than 35 years

In The News

Alexa, how’s the smart home revolution doing? As it turns out, just fine

More than a third of broadband-equipped households now own at least one remotely monitored internet-connected device, with smart speakers outpacing the next most popular categories — thermostats and networked cameras — by a margin of more than three to one, analysts at Parks Associates report.

Parks Associates, a research firm that is focused on consumer trends in connected devices and services, bases its findings on quarterly surveys of 10,000 consumers. The company announced its latest research Tuesday, May 21, in Burlingame, California at its annual Connections conference on connected home technology. 

From the article "Alexa, how’s the smart home revolution doing? As it turns out, just fine" by Denny Arar.

Previously In The News

Apple Reportedly Plans To Revamp Its Apple TV+ App

Creating a central hub for content could drive more customers to embrace both the Apple TV interface and, eventually, the Apple TV+ streaming service. When it comes to streaming today, consolidation i...

You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials

Quite a lot, according to new data from Parks Associates. The average streaming household, which subscribes to 5.6 platforms, according to the research firm, could save $366 a year on average by sw...

Americans Are Spending Less on Streaming in 2023 As Cord Cutters Cut Back

Over 350 streaming services have been tracked in North America alone, according to data from research firm Parks Associates – a vastly different market from digital video’s origins in 2007. “The sh...

Smart Home Owners Grow Increasingly Concerned About Cybersecurity

According to Parks Associates, 54% of U.S. internet households report experiencing a data privacy or security issue over the last 12 months, an increase of 50% since 2018. The consumer technology r...