Providing market intelligence for more than 35 years

In The News

Alexa Leads Way In Ever-Growing Smart Speaker Segment.

Alexa is certainly making herself at home. Growth of voice assistants such as Amazon’s Echo and Google Home have more than doubled over the last year alone. In fact, a new smart home research report from Parks Associates reveals that the adoption rate of smart speakers grew from 5% of U.S. broadband households in Q4 2015 to 12% in Q4 2016.

This is driven in part by continued improvements in machine learning and natural language processing and the prevalence of portable devices, the study says.

In addition, the study shows that a slightly higher percentage of U.S. broadband households (56%) want to use voice-activated personal assistance to control smart home devices compared to those who want to use voice to control entertainment devices (55%). Voice-based personal assistants such as Alexa, Apple’s Siri, Google Assistant and Microsoft Cortana are driving the interest. And estimates show that 15.3 million Amazon Echo devices—Echo, Dot and Tap—were sold in 2016.

From the article "Alexa Leads Way In Ever-Growing Smart Speaker Segment."

Previously In The News

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Apple Inc. Could Have Trouble Selling a $200 Apple TV

In the United States, Roku, Google (NASDAQ:GOOG) (NASDAQ:GOOGL), Amazon (NASDAQ:AMZN), and Apple (NASDAQ:AAPL) accounted for 86% of the streaming device market last year, according to research firm Pa...

How Home Automation Can Provide a Good Night’s Sleep

A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...

How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...