Providing market intelligence for more than 35 years

In The News

Alexa Leads Way In Ever-Growing Smart Speaker Segment.

Alexa is certainly making herself at home. Growth of voice assistants such as Amazon’s Echo and Google Home have more than doubled over the last year alone. In fact, a new smart home research report from Parks Associates reveals that the adoption rate of smart speakers grew from 5% of U.S. broadband households in Q4 2015 to 12% in Q4 2016.

This is driven in part by continued improvements in machine learning and natural language processing and the prevalence of portable devices, the study says.

In addition, the study shows that a slightly higher percentage of U.S. broadband households (56%) want to use voice-activated personal assistance to control smart home devices compared to those who want to use voice to control entertainment devices (55%). Voice-based personal assistants such as Alexa, Apple’s Siri, Google Assistant and Microsoft Cortana are driving the interest. And estimates show that 15.3 million Amazon Echo devices—Echo, Dot and Tap—were sold in 2016.

From the article "Alexa Leads Way In Ever-Growing Smart Speaker Segment."

Previously In The News

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive