Providing market intelligence for more than 35 years

In The News

Alliance Raises Curtain on Wi-Fi 7

“Novel generative AI applications that require high throughput will benefit from Wi-Fi 7’s fast speeds,” added Kristen Hanich, an analyst at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“We’re also seeing an increasing number of businesses adopt internet of things [IoT] devices and use cases, including machine vision through video cameras,” she told TechNewsWorld. “These businesses need CPE capable of handling all of these simultaneous connections.”

“The AR/VR market has been slow to take off, but there is an opportunity with faster speeds allowing for greater performance in households with multiple headsets,” she continued. “With the Apple Vision Pro headset launching in early February, we also expect to see more attention to this market.”

From the article, "Alliance Raises Curtain on Wi-Fi 7" by John P. Mello Jr.

Previously In The News

Most Pirated TV Shows List Spells Trouble for Disney

A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...

TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...

Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...