Providing market intelligence for more than 35 years

In The News

Amazon Expands Fire TV Voice Controls

Amazon says its Fire TV is now the top-selling streaming media player in the U.S. across all retailers, and that its Fire Stick dongle sibling is the most reviewed product ever on Amazon, with over 136,000 customer reviews.

However, a Parks Associates survey from May pointed to Roku’s set-top and Sticks players as the nation’s No. 1 streaming media players, having been purchased by 30 percent of U.S. broadband households last year. Amazon Fire TV tied with Google Chromecast for second place in the survey, having each been purchased by 22 percent of households.

From the article "Amazon Expands Fire TV Voice Controls" by Alan Wolf.

Previously In The News

Homes Now Have 10+ Connected Devices: Parks Associates

"Interoperability continues to be a leading challenge for the smart home industry," said Chris O'Dell, Parks research associate. "Nearly 75 percent of consumers who intend to purchase a smart home dev...

HBO Max debuts without the two most popular streaming platforms, Roku or Amazon

Roku and Amazon are the two largest streaming platforms, by far, with a combined 33% market share, according to Parks Associates, and Max isn't available on either. It is viewable on the two way small...

Sensory Powers New Voice-Enabled Farberware Microwaves

“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...

Research: Sony’s Share Of Smart TV Purchases Grew In 2021

Parks Associates shares its latest Consumer Insights Dashboard, which tracks adoption, purchases, and demand across most common consumer electronics products “Samsung continues to lead smart TV ado...