Providing market intelligence for more than 35 years

In The News

Amazon Music Unlimited Streaming Service Is Ready for Prime Time

As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company's existing Prime Music offering, based on its latest survey of Americans. Alexa will also play "mood music" depending on the situation you mention for example "exercise music".

From the article "Amazon Music Unlimited Streaming Service Is Ready for Prime Time" by Dante Lobos. 

Previously In The News

Smart Home Pricing Strategies and Financing Solutions

According to Parks Associates, 31% of U.S. households have a smart home security system. As more products and manufacturers enter the market and it becomes more competitive, product pricing also needs...

The Smart Money: MDU Technology Overview

Parks Associates' recent custom research with SKBM reveals the impact of new tech in multifamily housing. The impact of these solutions can vary widely, depending on the age of the building and the...

Experts Say These Smart Security Upgrades Add the Most Home Value

When it comes to the smart home, security devices are very high on the list of things buyers want: A Security.org study showed that 78% of homebuyers would be willing to pay more for a home that comes...

Parks: 71% of U.S. Internet Households Use an SVOD Service

The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supporte...