Providing market intelligence for more than 35 years

In The News

Amazon Prime Improves Its Customer Retention Rate

It's also comparable to the 9% annual churn for Netflix (NASDAQ:NFLX), which tops all streaming services, and much better than the 50% rate for Hulu, according to research from Parks Associates. Aside from Netflix, streaming services tend to have a more volatile churn rate because most make it very easy for consumers to join, cancel, and then join again. That's a pattern people are likely to follow as they join a service for specific content and then quit once they have consumed it.

From the article "Amazon Prime Improves Its Customer Retention Rate" by Daniel B. Kline.

Previously In The News

Research: 80% of US households have home network router

Parks Associates’ Consumer Electronics Dashboard, derived from quarterly consumer surveys of 8,000 US internet households, reveals 80 per cent of US internet households own a home network router. “...

J.D. Power: 5G Fixed Wireless Has the Highest Customer Satisfaction

“The implications for companies like T-Mobile, which can offer this affordable alternative without cutting into other aspects of their businesses, or for a potential disrupter looking to make waves in...

The Smart Money: Smart Smoke/CO Detection on the Rise

Parks Associates’ newly released report, Smart Smoke and CO Detectors: Market Assessment 2024 reveals smart smoke/CO detectors generated $771 million in revenue in the U.S. in 2023, with growth projec...

Survey: 18% US homes have 6 or more smart devices

Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18...