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Analysis: Viewers crave streaming simplicity not more fragmentation

Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub.

From the article, "Analysis: Viewers crave streaming simplicity not more fragmentation" by Dak Dillon

Previously In The News

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New research from Parks Associates’ consumer study of 8,000 US internet households finds electric vehicle (EV) ownership has seen a slight decline, with 5%, or six million internet households, reporti...

Parks: Economics challenge household finances – and the entertainment industry

Streaming, meanwhile, is the leading choice for video entertainment today; today, 88% of US internet households subscribe to at least one OTT service, according to Parks Associates' most recent Video...

SVOD Success With Daily, Weekly, and Monthly Active Users

A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That sai...

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Research featured in Parks Associates’ new Smart Home and Security Tracker reveals 28% of full-time employees and business owners use artificial intelligence (AI) applications for their professional n...

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