Register

I agree with the Privacy Policy

In The News

Analyst: Nearly half OTT Subs Multiple Subscribers

January 02, 2017

Streaming Video Tracker

Advanced Television

Findings from research and analysis firm Parks Associates research show that 31 per cent of US broadband households have multiple OTT service subscriptions, representing nearly one-half of the 63 per cent of US broadband households subscribing to at least one OTT service.

“Parks Associates, through our OTT Video Market Tracker service, has identified the service-stacking phenomenon as an important step in the growth of the US OTT video services marketplace,” said Brett Sappington, Senior Director of Research, Parks Associates. “Consumer willingness to subscribe to multiple services provides the consumer-paid revenues necessary for continued industry growth.”

From the article "Analyst: Nearly half OTT Subs Multiple Subscribers" by advanced-television.com

Previously In The News

How Hollywood’s moving from classics to a tech-driven world

Streaming has untethered viewers from TV schedules, with 271 online video services in the U.S. catering to every niche, from horror buffs to horse enthusiasts, per Parks Associates. From the articl...

Parks Associates to share smart home device research at WiFi NOW

Parks Associates is proud to announce its partnership with WiFi NOW for the upcoming Wi-Fi World Congress USA 2025. Parks Associates’ consumer research demonstrates that smart home device adoption...

72% of owners and operators to upgrade smart building solutions

At ISC West, which is running from 31st March to 4th April, Parks Associates released new research “Modernizing Multifamily Housing: Retrofitting Access Control,” in partnership with Kwikset, reve...

The Smart Money: Adoption Rates on the Rise

Parks Associates research finds that 45% of U.S. internet households own a security solution, and 32% subscribe to a security service. Parks Associates data shows that 26% of home security...

1
2
3
4
5
6
7
8
9
10
...
730
731
›