Register

I agree with the Privacy Policy

In The News

Analyst: Nearly half OTT Subs Multiple Subscribers

January 02, 2017

Streaming Video Tracker

Advanced Television

Findings from research and analysis firm Parks Associates research show that 31 per cent of US broadband households have multiple OTT service subscriptions, representing nearly one-half of the 63 per cent of US broadband households subscribing to at least one OTT service.

“Parks Associates, through our OTT Video Market Tracker service, has identified the service-stacking phenomenon as an important step in the growth of the US OTT video services marketplace,” said Brett Sappington, Senior Director of Research, Parks Associates. “Consumer willingness to subscribe to multiple services provides the consumer-paid revenues necessary for continued industry growth.”

From the article "Analyst: Nearly half OTT Subs Multiple Subscribers" by advanced-television.com

Previously In The News

Smartphones driving consumer demand for connected cars to an all-time high

According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...

Three Ways To Accelerate Smart Home IoT Adoption

Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...

‹
1
2
...
119
120
121
122
123
124
125
...
719
720
›