Providing market intelligence for more than 35 years

In The News

Analyst Says Walmart Buying Vizio Could ‘Disrupt’ CTV Market

Amazon has 17% of the streaming operating systems market, behind Roku, the leader with 25%, according to Parks Associates. Vizio has an 8% share.

From the article, "Analyst Says Walmart Buying Vizio Could ‘Disrupt’ CTV Market" by Jon Lafayette

Previously In The News

The Unstoppable Streaming Video

Basically, people will move toward the communications/entertainment device that is easiest to use and probably the least expensive. And fitting into both of those categories are services like Netflix,...

OTT Technologies Continue To Take Hold

According to research from Parks Associates, about half of the 63% of broadband households that subscribe to OTT services subscribe to more than one. The most popular “service-stack” is to subscribe t...

63% In U.S. Say They Are Not Aware Of Virtual Reality

A study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR. Younger generations appear to be more familiar with virtual...

Nearly Half Of High-Speed Homes Have Multiple OTT Services

The findings show how far-reaching streaming video services have become. About 63% of U.S. home subscribe to broadband services, and nearly half of those homes are also customers of at least one OTT s...