Providing market intelligence for more than 35 years

In The News

Android TV's Quiet Fight for Market Share

By another measure -- active accounts -- Amazon claims to have surpassed Roku. It reported 25 million active Fire TV users in June of 2018, while Roku claimed 23.8 million active accounts in Q3.

Meanwhile, Alphabet has seen its solutions lose market share. Only 14% of respondents to a survey by market researcher Parks Associates said they used an Alphabet streaming device in 2018, down from 18% in 2017.

From the article "Android TV's Quiet Fight for Market Share" by Stephen Lovely.

Previously In The News

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Comcast’s senior executive Sridhar Solur will provide the opening keynote: “Humanizing Connected Home Experiences: Using Machine Learning and Voice Control” at the 21st-annual CONNECTIONS™: The Premie...

Roku is the Most Owned Set-Top Box with Cord Cutters, But the Apple TV & Fire TV See Strong Growth

However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

OTT Video Fast Becoming Mainstream in the US with Majority Opting to Watch on TV, says Parks Associates

Over 50% of U.S. broadband households now watch Internet video on a television screen, according to a new connected entertainment research deliverables by market research firm, Parks Associates. Th...