Register

I agree with the Privacy Policy

In The News

Annual US sports OTT subs revs rocket as 87% of homes stream

January 12, 2023

Sports will be a key arena for US OTT providers to gain subscriptions and according to research from Parks Associates, annual OTT sports subscription revenue will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years.

“Sport media rights holders want to get games in front of as many eyes as possible,” commented Parks research VP Jennifer Kent. “The audience reach of online-only and streaming services is enormous. To compete with the digital titans, media conglomerates with conventional and online services are shifting finances and resources to launch, improve, and develop streaming services targeted at sports fans.” “There has always been intense competition for sports-related content, but the disaggregation of content delivery with the growth of streaming services is pouring fuel on the fire.”

As it was making its analysis on the OTT sports market, Parks also released data showing shows 63% of US internet households now own a smart TV, up from 38% in 2015, while 87% of these homes have at least one streaming service.

From the article, "Annual US sports OTT subs revs rocket as 87% of homes stream," by RapidTV News.

Previously In The News

Care Daily opens its home health cloud services free for approved device manufacturers

KIRKLAND, WA, USA, January 26, 2023 /EINPresswire.com/ -- Care Daily, the only white-label home health AI SaaS that deeply personalizes AgeTech and HealthTech services for branded partners, announced...

A Focus on Achieving Equity With Telehealth

And health leaders continue to bridge the digital divide among older adults, who have shown incredible growth and familiarity with telehealth during the pandemic, Jennifer Kent with market research fi...

Parks Associates: Nearly 40% of U.S. Internet Households Report Owning a ‘Security Solution’

Parks Associates’ most recent update of its Residential Security Tracker assesses the residential security market, offering insights on security players’ expansion into the MDU market and the late...

#ATA2021: Telehealth Is Key to Equity and Access for Every Patient Population

A recent survey by market research firm Parks Associates shows that 60 percent of people age 65 and older consider themselves familiar with telehealth. Jennifer Kent, vice president of research at the...

‹
1
2
3
4
5
6
›