Register

I agree with the Privacy Policy

In The News

Annual US sports OTT subs revs rocket as 87% of homes stream

January 12, 2023

Sports will be a key arena for US OTT providers to gain subscriptions and according to research from Parks Associates, annual OTT sports subscription revenue will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years.

“Sport media rights holders want to get games in front of as many eyes as possible,” commented Parks research VP Jennifer Kent. “The audience reach of online-only and streaming services is enormous. To compete with the digital titans, media conglomerates with conventional and online services are shifting finances and resources to launch, improve, and develop streaming services targeted at sports fans.” “There has always been intense competition for sports-related content, but the disaggregation of content delivery with the growth of streaming services is pouring fuel on the fire.”

As it was making its analysis on the OTT sports market, Parks also released data showing shows 63% of US internet households now own a smart TV, up from 38% in 2015, while 87% of these homes have at least one streaming service.

From the article, "Annual US sports OTT subs revs rocket as 87% of homes stream," by RapidTV News.

Previously In The News

Most Apartment Residents Would Pay Higher Rent if Internet was Included

Internet connection has become almost as important as oxygen in today’s world, and people living in apartment buildings would be willing to pay a higher monthly rent if broadband was included. A new s...

U.S. OTT Sports Subs Revenues to Top $22 Billion in 2027

Sports OTT subscription revenues in the U.S. will rise by 73 percent over the next five years to reach about $22.6 billion in 2027, according to Parks Associates. Per OTT & Sports: Services and Str...

Parks Associates Research Shows Nearly 40% Of US Internet Households Report Owning A Security Solution

Parks Associates has updated its Residential Security Tracker, assessing the residential security market as well as offering insights on expansion into the MDU market. Consumer research reveals that n...

‹
1
2
3
4
5
6