Register

I agree with the Privacy Policy

In The News

Apple’s Siri: Loved, But Underused

March 26, 2012

Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report found that one third of iPhone 4S owners use Siri to make phone calls, send text messages, and search for information.

But those technical issues are not deterring 37 percent of people from wanting Siri in some sort of Apple TV. Parks Associates asked respondents about their interest in the rumored Apple TV, which might include Siri.

Parks Assosciates tells ABC News that the report was based on data from 1,556 respondents with an iPhone and 482 with an iPhone 4S.

Parks found that 51 percent of those surveyed said it would be “extremely important” that their next phone have a Siri-like feature, which should light a fire under the Android and Windows Phone competition.

From the article, "Apple’s Siri: Loved, But Underused" by Joanna Stern

Previously In The News

Parks Associates to Present New Energy Research and Preview the 2013 Smart Energy Summit in Webcast on Thursday, February 7

International research firm Parks Associates, host of the annual Smart Energy Summit, will present new research on the markets for residential energy services and management in the webcast "Busines...

Parks Associates Sr. Research Analyst Heather Way to present State of the Market at Digital Asset Management Conference

Parks Associates' Sr. Research Analyst Heather Way will present the keynote "New Paths to the Connected Consumer: Multiscreen Experiences and User Interaction," Wednesday, February 27, 10:00 a.m. a...

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

‹
1
2
...
18
19
20
21
22
23
24
...
46
47
›