Register

I agree with the Privacy Policy

In The News

Apple’s Siri: Loved, But Underused

March 26, 2012

Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report found that one third of iPhone 4S owners use Siri to make phone calls, send text messages, and search for information.

But those technical issues are not deterring 37 percent of people from wanting Siri in some sort of Apple TV. Parks Associates asked respondents about their interest in the rumored Apple TV, which might include Siri.

Parks Assosciates tells ABC News that the report was based on data from 1,556 respondents with an iPhone and 482 with an iPhone 4S.

Parks found that 51 percent of those surveyed said it would be “extremely important” that their next phone have a Siri-like feature, which should light a fire under the Android and Windows Phone competition.

From the article, "Apple’s Siri: Loved, But Underused" by Joanna Stern

Previously In The News

Novelty Of New Will Spur Holiday CE Purchases

Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...

Dongle Bells: The Holiday Stream Of Streaming Devices

If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...

25% Of Under-34 Viewers Think Online Is Better Than Pay TV

A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 b...

‹
1
2
...
33
34
35
36
37
38
39
...
46
47
›