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Apple’s TV service faces its biggest test yet as free trials run out

July 01, 2021

Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry.

“For newer or smaller services, partnerships and promotions are an invaluable customer acquisition tool,” Nason said. “A large percentage of folks follow through, they truly love the service and continue it. Or they forget they gave the service their credit card.”

From the article "Apple’s TV service faces its biggest test yet as free trials run out" by Kif Leswing.

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Apple’s TV service faces its biggest test yet as free trials run out

Previously In The News

CES Recap: Does Consumer Tech Have Value In Healthcare?

Soccer fans more willing to pay to stream than other sports

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