Providing market intelligence for more than 35 years

In The News

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of exciting health and wellness solutions and raising the standards in user experience design,” says Parks Associates, a consulting company specializing in emerging consumer technology products and services. “Apple has bigger ambition beyond this influence, of course.”

From the article "Apple Looks To Expand Healthcare Presence" by Keith Loria.

Previously In The News

Tipping point: Video streamers are now in the majority as pay TV watching drops

Among those services, Netflix is the clear leader, with Amazon and Hulu next, according to a recent survey from Parks Associates. Deloitte found a concurrent "inflection point" for providers of tra...

Pay TV Providers Hanging On With Online Partnerships

New research from Parks Associates shows that 21 percent of U.S. pay TV subscribers subscribe to an online video service through their pay TV provider, up from 10 percent a year ago. The research f...

Buying a home? Sellers may use cameras, microphones to spy on house hunters

About 9.4 million U.S. homes, or 7.4% of the total, are equipped with Wi-Fi enabled cameras and mics, says Brad Russell, research director for Parks Associates, a consumer technology research firm. As...

Sensory Powers New Voice-Enabled Farberware Microwaves

“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...