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In The News

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks Associates with Fierce Video on Tuesday.

By contrast, Apple's share of the streaming device space shrank 3% compared to last year, with the company commanding just 9% of the domestic market share, according to Parks Associates data, the biggest decrease across the four major streaming device platforms (Google TV, which is powered by Android TV, decreased by 1%).

From the article, "Apple releases new streaming TV devices with lower prices" by Matthew Keys.

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During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

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Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...

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