Providing market intelligence for more than 35 years

In The News

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks Associates with Fierce Video on Tuesday.

By contrast, Apple's share of the streaming device space shrank 3% compared to last year, with the company commanding just 9% of the domestic market share, according to Parks Associates data, the biggest decrease across the four major streaming device platforms (Google TV, which is powered by Android TV, decreased by 1%).

From the article, "Apple releases new streaming TV devices with lower prices" by Matthew Keys.

Previously In The News

Meet the sometime-streamer: TV watchers who sign up for one show — then cancel

Because canceling something online can be so easy, you tend to see higher cancellation rates across the streaming TV industry, said Glenn Hower, a senior analyst at the market research firm Parks Asso...

European smart home market awakens

According to Parks Associaties in their new report IoT Connectivity in Europe: Value of Connected Products, companies in this space across the globe are exploring strategies to overcome market inhibit...

Netflix raises prices on U.S.-based plans

Beyond its immediate effect on subscribers, the price increase foreshadows a future in which the streaming video market is dominated by a handful of players that have captured the majority of a family...

30% of US homes like to use single remote

Research from Parks Associates shows that 67% of US broadband households find receiving alerts when someone enters the home appealing; 54% of broadband households find at least one tested energy manag...