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In The News

Apple Reportedly Plans To Revamp Its Apple TV+ App

Creating a central hub for content could drive more customers to embrace both the Apple TV interface and, eventually, the Apple TV+ streaming service. When it comes to streaming today, consolidation is key. The amount of time someone spends trying to find something to watch is correlated to churn rates, according to Eric Sorensen, Parks Associates streaming video editor. 

From the article, "Apple Reportedly Plans To Revamp Its Apple TV+ App" by Shelby Brown

Previously In The News

Just One OTT Sub Becoming Two For Consumers, Research Says

Research from Parks Associates says 31% of broadband households in this country now have multiple OTT subscriptions and that means almost half of households with at least one pay OTT service actually...

For Netflix, There's Just A World Of Opportunity

It’s a phenomenon than can even take credit for the concept of binge-watching, which landed in the Oxford dictionary in 2014. Its customers have an almost-Moonie like affection for Netflix; it has, by...

Smart Home Systems Slow To Gain a Toehold

According to a study by Parks Associates, reported by Brad Russell from an article originally appearing on IoT Agenda, “the IoT space is expanding to provide more targeted service offerings with verti...

Consumers Warm To Sharing Smart Device Data

As more devices become connected in the home, consumers may, for a price, be willing to share some of the data being generated by those devices. While that price may be financial through discounted...

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