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In The News

Apple TV Doubles Sales But Still Trails Google, Roku And Amazon

May 17, 2016

Streaming Video Tracker

streaming media devices

This suggests that Apple is actually doing nicely when it comes to its share of just the external set-top box streaming media player market; indeed, Parks Associates reveals that Apple TV is pretty much matching market leader Roku when it comes to external box sales. Which kind of makes me wonder – not for the first time – why Apple is yet to offer a streaming stick solution. Unless it just doesn’t want to dirty its hands with the relatively low end of the streaming media player market.

The good news for all the key contenders in the streaming media player market is that they’re competing over an ever-growing pie. Parks Associates’ figures show that 36% of broadband-connected US households now own at least one streaming media player, versus just 27% in 2014. And Park Associates further predicts that a whopping 86 million streaming media players will be sold across the world in 2019. By which time Apple will hopefully have done the right thing and introduced a 5th-gen Apple TV that supports 4K and HDR video…

From the article "Apple TV Doubles Sales But Still Trails Google, Roku And Amazon" by John Archer.

Previously In The News

Americans Now Spend Just $64 a Month on Streaming Down From $90 in 2021

Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household...

Research: US SVoD spend drops

Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard rep...

Super Bundling: The future of mobile bundling

According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscr...

Are Viewers Cutting Back on Streaming?

In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to. "Consumers are spending less, but rather than...

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