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In The News

Apple TV Falls Behind In Streaming Device Market

August 20, 2015

Investor's Business Daily

With no new streaming video player in two and a half years, Apple (NASDAQ:AAPL) is losing ground in the market. Apple's set-top box, Apple TV, slipped to fourth place in U.S. sales of streaming media devices last year, research firm Parks Associates reported Thursday.

Roku continues to lead in streaming media device sales, accounting for 34% of units sold in 2014. Google (NASDAQ:GOOGL) was second with 23%. Amazon.com (NASDAQ:AMZN) overtook Apple for third place. Amazon grabbed 16% of the market, compared with 13% for Apple.

Together the top four brands accounted for 86% of all streaming media devices sold to U.S. broadband households in 2014, Parks said.

"The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content," Parks analyst Barbara Kraus said in a statement. "Devices with additional functionality such as the Intel (NASDAQ:INTC) Compute Stick may be a sign of things to come, where streaming is not the primary function but an extra feature to provide additional value."

From the article "Apple TV Falls Behind In Streaming Device Market" by Patrick Seitz.

Previously In The News

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

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