Providing market intelligence for more than 35 years

In The News

Apple TV Shows Faith

Parks Associates' data of 2015 HDTV streaming video player unit sales spurred AppleInsider to write: "Apple saw a big boost in market share thanks to the launch of the fourth-generation Apple TV with Siri remote. Of the four largest manufacturers (Apple, Roku, Amazon, and Google), Apple saw the greatest unit sales increase year over year, and its share of sales in 2015 was 50 percent higher than in 2014."

Parks Associates predicts 86 million streaming media players sold globally in 2019. Not incidentally, in November 2015 Christian Cinema launched an app on the popular Roku line, currently the number one streaming video player by market share.

From the article "Apple TV Shows Faith" by www.indianapolisrecorder.com

Previously In The News

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...