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In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015.

One reason the companies appear hesitant to police the passwords harder: Freeloaders could become the next customers.

From the article "As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?" by Daniel Victor.

Previously In The News

How to Build Lifelong Residential Customers

New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks...

Smart Home Pricing Strategies and Financing Solutions

According to Parks Associates, 31% of U.S. households have a smart home security system. As more products and manufacturers enter the market and it becomes more competitive, product pricing also needs...

The Smart Money: MDU Technology Overview

Parks Associates' recent custom research with SKBM reveals the impact of new tech in multifamily housing. The impact of these solutions can vary widely, depending on the age of the building and the...

Experts Say These Smart Security Upgrades Add the Most Home Value

When it comes to the smart home, security devices are very high on the list of things buyers want: A Security.org study showed that 78% of homebuyers would be willing to pay more for a home that comes...

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