Register

I agree with the Privacy Policy

In The News

As Over-The-Top Viewing Grows, Those Users Spend More On Video

January 08, 2014

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional over-the-top video, the research firm said when it released its newest data at the Consumer Electronics Show in Las Vegas this week.
Parks also learned that those over-the-top homes spend more on video in general than other homes – about $67 per month on video, versus $40 on average for all U.S broadband homes. (That figure does not include pay-TV services, though most over-the-top users have pay-TV service).

Services that integrate both transactional and subscription over-the-top video are tapping into this consumer mindset, Parks added. Amazon Prime, for instance, offers a subscription service as well as videos for purchase. About two-thirds of Amazon Prime Instant Video subscribers also use Amazon transactional service, and the amount they spend on rented and purchased videos is rising, Parks said.

From the article, "As Over-The-Top Viewing Grows, Those Users Spend More On Video" by Daisy Whitney.

Previously In The News

Why I'm Glad Apple Inc. Killed Its Smart TV Plans

There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...

Consumers Share Log-Ins For OTT Services, Slice Into Revenue

The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...

Over-The-Top TV Revenues Forecast To Hit $19B In 2019

New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. In the U.S., 57% of current traditiona...

Worldwide Over-The-Top Revenue Balloons

In related news, Parks Associates released its new report finding that 1.6 billion people worldwide watch online video on connected devices. That’s more than 20% of the world’s population. Seem...

‹
1
2
...
33
34
35
36
37
38
39
40
41
42
›