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AT&T Aims To Break From Streaming Crowd With Time Warner

But the trend toward live online subscriptions is expected to accelerate, which is why companies are diving in.

One of the selling points for online video providers is that it is easy to sign up. Customers can subscribe online rather than waiting for an installer to hook up cable or put a satellite dish on the roof.

Online players "are not the cable company," Parks Associates analyst Glenn Hower said. "There are no contracts, you can cancel any time. That seems to resonate in the market."

From the article "AT&T Aims To Break From Streaming Crowd With Time Warner" by Lisa Richwine.

Previously In The News

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According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscr...

Are Viewers Cutting Back on Streaming?

In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to.  "Consumers are spending less, but rather than...

Parks: Household Average SVOD Spending Drops from $90 to $64 Monthly

Parks Associates June 25 announced that new data found a 30% drop in spending for streaming SVOD services, with the average U.S. internet household spending about $63 per month on streaming video serv...

Average Monthly Streaming Budget Plummets 30% as Viewers Turn to Ad-Supported Plans

New data from Parks Associates shows that most viewers are cutting back their budgets with ad plans, though many are also cutting back on the number of subscriptions. Every major streaming service...

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