Providing market intelligence for more than 35 years

In The News

AT&T Aims To Break From Streaming Crowd With Time Warner

But the trend toward live online subscriptions is expected to accelerate, which is why companies are diving in.

One of the selling points for online video providers is that it is easy to sign up. Customers can subscribe online rather than waiting for an installer to hook up cable or put a satellite dish on the roof.

Online players "are not the cable company," Parks Associates analyst Glenn Hower said. "There are no contracts, you can cancel any time. That seems to resonate in the market."

From the article "AT&T Aims To Break From Streaming Crowd With Time Warner" by Lisa Richwine.

Previously In The News

Amazon's DVR Scheme May Be Taking Shape

"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...

Three Reasons Why Verizon Would Be A Good Suitor For Yahoo

Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. While content is a risky business, analysts believe it's a way to keep customers engaged. "Verizo...

TV antennas are making a comeback in the age of digital streaming

Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...

Roku IPO: Shares jump 68% as investors bet the firm can fend off Amazon, Apple and Google

Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive