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AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensitive nature of real-time sessions.

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month," said Brett Sappington, director of research for Parks Associates, in a research note. 

From the article "AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost" by Sean Buckley.

Previously In The News

Consumers Tapping Voice Assistants To Buy More Things

The smart speaker is turning out to be one of the most significant of smart-home devices. Already, 26% of U.S. broadband households own at least one smart home device and household penetration of smar...

Sales Of Emergency Devices For Elderly Grow, But 'Can't Get Up' Too Much

Marketers do see an uptick. Parks Associates estimates that over 10% of the 65+ population will own a PERS system by 2021, and that figure will jump to 15% for seniors 75 and over. By that year, more...

Smart Home Devices Working Together Tops Brand Loyalty

This matters, since about a third (32%) of U.S. broadband households already own at least one connected device and a whopping 50% of households intend to purchase one in the next year, according to th...

Esports Niche Getting Bigger; 62% Play At Least An Hour Per Week

"Esports is currently a niche market, but it has the ability to engage often hard-to-reach demographics," says Hunter Sappington, a Parks research analyst, in comments accompanying the latest report....

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