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AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensitive nature of real-time sessions.

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month," said Brett Sappington, director of research for Parks Associates, in a research note. 

From the article "AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost" by Sean Buckley.

Previously In The News

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NBC’s Peacock Is Ready to Fly, But Roku and Amazon May Clip Its Wings

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One important variable will be Quibi’s churn rate, the percentage of subscribers who drop the service each year. If it tracks closer to that of Netflix, often estimated to be less than 10% annually, t...

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