Providing market intelligence for more than 35 years

In The News

AT&T Workshops Aim to Boost Digital Literacy for Seniors

In March 2021, Parks Associates reported that 34% of all U.S. senior broadband households use smart speakers or smart displays. The firm defined seniors as those over 64 years of age.

From the article, "AT&T Workshops Aim to Boost Digital Literacy for Seniors"

Previously In The News

3 Upgrades to See on the Next Apple TV

We've been saying for more than a year that Apple TV is due for a major makeover; compared to competitors such as Roku, Chromecast, and Amazon Fire TV, the streaming media player is clearly dated—the...

Apple TV aims to capture 'cord cutters'

The new Apple TV will launch in late October at a starting price of $149. Apple TV has lagged rivals with similar devices. According to the research firm Parks Associates: Roku leads the US market...

Apple phone, tablet and TV fail to impress investors

Apple is coming from behind in the streaming media market. Nearly 20 percent of U.S. broadband households already own at least one media player that streams content from the Internet, according to res...

The next Apple TV puts company in rare role: Playing catch-up

The last three years have sparked an explosion in both top-notch streaming video and the number of devices that deliver that video to your TV. Companies like Roku, Amazon and Google have introduced ne...