Providing market intelligence for more than 35 years

In The News

Augmented Reality is Redefining Remote Technical Support

What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look at what already exists, AR offers a simple yet powerful solution for tech support.

A customer’s negative experience can derail customer loyalty and crush any chance of repeat business. Recent research from Parks Associates shows that problems occurring during the setup process have a distinct negative impact on the likelihood of making repeat purchases from a brand. Only about 33% of customers who encountered setup problems would purchase a similar product from the brand again. Smooth customer onboarding for tech devices represents a challenge that chatbots and self-service options can’t always solve. Instead, AR will enable you to help your customer immediately, ensuring a quality onboarding experience.

From the article "Augmented Reality is Redefining Remote Technical Support" by Hagai Shaham.

Previously In The News

Multifamily properties report positive effect of smart building solutions on ROI

Parks Associates today announced a new white paper, Smart Tech for Multifamily Properties: Understanding ROI, developed in partnership with SKBM SmartTech, with insights from recent interviews with mu...

6 Best Smart Thermostats in 2024

Smart thermostats are becoming more and more popular, with the share of Internet-connected U.S. households with a smart thermostat rising to 16% in 2022, a recent survey by market research firm Parks...

5G FWA success in USA yet to be seen in India

Additionally, 66% of FWA subscribers consider their pricing plan as fair – which is significantly higher than in the case of other types of fixed broadband technologies, according to a survey conducte...

Finance and phones – what can retail banking learn from the phone business?

KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates...