Providing market intelligence for more than 35 years

In The News

Better At Listening, Voice Recognition Will Reshape Your Relationship With Technology

The ability to understand and process language has improved so much that Xuedong Huang, the chief speech scientist at Microsoft, said his company’s system has reached parity with human transcriptionists.

Voice systems have become more accurate because the artificial intelligence behind them has improved, said Brett Sappington, senior research director at Parks Associates, a Dallas research and consulting company specializing in emerging consumer technology.

From the article "Better At Listening, Voice Recognition Will Reshape Your Relationship With Technology" by Teresa Meek.

Previously In The News

Cable and wireless lobbyists clash over the future of FWA

According to new numbers from Parks Associates, 66% of 5G FWA subscribers consider their plans to be set at a fair or good price, while 62% report that it is easy to contact someone for customer servi...

Hulu, Disney+ cracking down on password sharing after Netflix success: Will more streaming services follow?

Cracking down on account sharing could encourage those looking to drop a streaming service to do just that, Sarah Lee a research analyst with Parks Associates told USA Today. From the article, "Hul...

OTT Business Model in 2024 – How OTT Platforms Make Money?

According to the Parks Associates Video Market Tracker, there are 370+ independent Over-the-Top (OTT) providers in the United States in 2024. Besides, 88% of U.S. internet households subscribe to at l...

How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit

Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those se...