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In The News

Beyond the pink veneer

February 08, 2012

Last month, market intelligence firm Parks Associates released a study with shattering news: women buy more tech than men — and then use it more. According to the study, more women were interested in tablets, laptops and smartphones; women bought more gadgets on average; and, once the devices were in hand, more women were using them to watch movies, listen to music, interact online and play social games.

From the article, "Beyond the pink veneer" by Michelle Starr

Previously In The News

Home Networking Gaining Mass Acceptance

A growing retail presence among companies manufacturing end-user home networking products indicates that the home networking industry is beginning to make headway in the mass market. The effect i...

The Digital Home Brings A Digital Headache

Based on the survey findings, Parks Associates estimates that in the last 12 months, more than 41 million U.S. Web users had Internet security problems, more than 21 million had computer hardware an...

Social Networks Becoming A Prime Target For Online Video

Fully, 55 percent of users of the Web hangouts watch streaming videos, and 21 percent download video, Parks Associates said. In addition, people who visit these sites at least once a week are six ti...

Microsoft Entices Holiday Shoppers With 250 Vista-Ready Product,

"There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said. The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets toda...

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