Providing market intelligence for more than 35 years

In The News

BMW’s Vision For A World Of Connected Cars

The connected car is already a reality. General Motors was the first to introduce a telematics system in the 1990s with the introduction of OnStar, which allowed drivers to call for roadside assistance from their vehicle. Since then the market has exploded with connected car features and experts say it’s just the tip of the iceberg.

Market intelligence firm Parks Associates estimates that 30% of car owners can connect their phone to their car to make phone calls. Almost all new cars offer connectivity with at least phones, and usually external Internet services at least as an option.

From the article "BMW’s Vision For A World Of Connected Cars" by Brandon Butler.

Previously In The News

Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna

Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...

For Apple TV, The Price Is The Problem

In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its r...

Hey, Apple, Just Make a TV Already

According to Parks Associates, Apple TV made up just 13% of streaming players owned by U.S. households with broadband internet as of last fall. By comparison, Roku and Amazon Fire TV players have U.S....

Industry Voices—Sappington: A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...