Providing market intelligence for more than 35 years

In The News

Broadband’s Growing Role In Connected Health Solutions

According to Parks Associates, about 80 percent of caregivers in U.S. broadband households spend more than an hour a day performing their care-giving tasks. And in recent research Parks did with AARP, indicators show that 117 million Americans will need care-giving assistance by 2020, either as care recipients or family caregivers.

The demand for connected health solutions over broadband networks seems clear, but how the market will get there seamlessly is less so.

From the article "Broadband’s Growing Role In Connected Health Solutions" by Laura Hamilton.

Previously In The News

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

Last week, we ran a story about a recent Parks Associates study concerning the rising interests in smart video doorbell installations. Now, Parks Associates has released a new white paper – sponsor...

Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says

Revenue from sports streaming and cable subscriptions in the US is expected to increase from $13.1 billion last year to $22.6 billion by 2027, according to intelligence firm Parks Associates. From...

Disney+ Will Start Restricting Password Sharing in Canada

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. Increasingly, viewers are opting for ad-...

Housing 3.0: Where Technology Drives Construction, Operations, UX, And Revenue Opportunities

Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates, says that consumers expect Uber-like experiences where technology is built in the experience and works....