Providing market intelligence for more than 35 years

In The News

Cable, Wireless Players Try to Snare Piece of $4.2B Connected-Home Business

As one of the segment's most-established players, ADT is taking on fresh competition from players like AT&T and Comcast. "Broadband was a growth engine [for cable and telecom companies] for a long time, but that has now plateaued," said Tom Kerber, director of research, home-controls for Parks & Associates. They're "looking for the next big thing to drive growth."

Only 2% to 3% of U.S. households have at least some smart-home control, he said, but that figure is higher among the 25% of broadband households that already have a home-security system. Parks estimates that 18% of those homes will have at least one smart-home component by the end of the year.

From the article, "Cable, Wireless Players Try to Snare Piece of $4.2B Connected-Home Business" by Beth Snyder Bulik.

Previously In The News

That's Life: Sick Of Commercials And Fickle About Online Services

Parks Associates noted last week that like cable’s Playboy Channel of the past, OTT services come and go pretty quickly; the churn can be profound. Parks found 9% of Netflix’s subscribers quit, a r...

Novelty Of New Will Spur Holiday CE Purchases

Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...

Dongle Bells: The Holiday Stream Of Streaming Devices

If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...